Sacha Franks, MPS

 
Sacha Franks, MPS
Environmental Communicator
Skills
Copywriting

Social media, newsletters, webpages, and press releases

Podcasting and Audio Editing

Recording, interviewing, editing, and publishing on all streaming services

Reviewing/ Interpreting Social Media Analytics

Assessing social media performance to inform strategy and campaign development

MailChimp and Newsletter Development
Adobe Studio

Proficient in Adobe programs including Final Cut Pro, Spark, Acrobat, Audition, LightRoom, Illustrator, and Photoshop

Microsoft 365

Proficient in Microsoft programs including Outlook, Powerpoint, Excel, and Word

Google Suite

Proficient in Google programs including Gmail, Drive, Calendar, Meet, and Google Analytics

WordPress and Website Management
Spanish Language

Conversational Proficiency

Education
Master of Professional Science
University of Miami2020-2021

Received an MPS in Environment, Culture, and Media

Bachelor of Arts
Davidson College2016-2020

Majored in Environmental Studies

Minored in Gender and Sexuality Studies

International Honors Program
School for International TrainingSpring 2019

Studied the politics of food, water and energy in Vietnam, Morocco, and Bolivia

Honors and Awards
University of Miami
Award of Academic Merit2021

Awarded at graduation by the Graduate School at the University of Miami for academic excellence

Davidson College
Posse Leadership Full-Tuition Scholarship2016-2020

Selected from over 1,400 applicants in Miami to become a Posse Scholar due to extraordinary leadership potential and received a full-tuition scholarship to attend Davidson College

Davidson College
Dean Rusk Travel Grant2018

Selected from a competitive pool of applications to receive $5,000 to conduct great white shark behavioral research under a PhD candidate in South Africa 

Professional Experience
Marketing Coordinator
Phillip and Patricia Frost Museum of ScienceMay 2023-present
  • Manage 7 social media platforms daily, engage with users, and foster a dynamic presence
  • Conduct monthly analysis of social media metrics and identify areas for growth 
  • Maintain website and develop 5+ new webpages per week focussed on enhancing user experience 
  • Craft 8-10 social media posts per week across platforms, ensuring designs are accessible 
  • Create 5+ newsletters per month 
  • Maintain and update media lists for event marketing
Communications Specialist
Sereia FilmsJanuary 2023-June 2023
  • Created and implemented social media strategy for 4 platforms
  • Grew Instagram following by 15% and increased accounts reached by over 522% 
  • Increased LinkedIn followers by 43%
Communications and Events Coordinator
Debris Free OceansJuly 2022-October 2022
  • Developed 30+ webpages, including written blog posts 
  • Grew Instagram followers by 10% and increased pages reached by 30-40% each month
  • Composed 4 monthly newsletters, maintaining a high average open rate of 30% 
  • Executed social media fundraising strategy, increasing donations by 5x when compared to 2021
  • Served as point person for coalition building between 20-30 organizations, businesses, and outlets
Communications Intern
National Oceanic and Atmospheric AdministrationDecember 2020-November 2021
  • Developed a social media toolkit to establish uniformity across media platforms in 13 sanctuary sites
  • Facilitated conversations between 30-35 social media coordinators and recreation coordinators  
  • Conducted 2 comprehensive surveys, 20 interviews, and demographic audience-based research
Global Conference Panel Member
American Anthropological Association2021
  • Presented research on the history of segregation in Silver Springs 
  • Directed and produced a short form documentary juxtaposing current racial turmoil in the United States with historic footage of segregated areas in the park
Digital Media Coordinator
Environmental Media LabAugust 2020-November 2020
  • Increased engagement on Instagram 45% through climate change and science communication strategy
  • Built 2 web pages
Lab and Research Intern
South African Shark ConservancyJune 2018-August 2018
  • Developed educational materials for visiting school groups and guided tours of the facility
  • Scheduled shifts for daily water quality testing, boat collection, bait prep, and other daily duties
  • Compiled, organized, and analyzed 55+ hours of visual data to catalog the biodiversity of several habitats in Western Cape as part of a resident PhD candidate‚Äôs research 
  • Collected behavioral data on great white sharks via cage diving 10 times
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